This logo was for a website, t-shirts, uniforms, letterhead and other uses for a home health service. She wanted something in bright colors that was upbeat, fun and radiated ‘happiness’ and incorporated a bridge, hands and a heart. The 2 at the top here are my preference and the one the client picked, which is pretty good too I guess.
I include these evolutions because it might be interesting to see what I come up with off the top of my head, then how the client refines her choices to the final version.
Some of these I think I took the concept of primary colors and ‘fun’ too far to the point it looks like a logo for a daycare center. However, there is some workable stuff here. I also toyed with some ‘inline’ images instead of the bridge over troubled text.
And the last pass and the final choice. Usually it takes 3 passes, if you don’t have something by then the client doesn’t know what they want and you have to get some specific details and elements the definitely know they want nailed down or some people will “know it when they see it” and string you on for countless revisions.